SEO Specialist

Be the person that optimizes websites to rank well for search engines and drive more traffic

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Degree Required?


What does a remote SEO Specialist do?

As an SEO specialist, your main primary goal will be to make sure that the content on your site is ranking for the keywords that you want it to. SEO traffic is the lifeblood for many businesses and it can be a very important source of revenue if a site ranks well for the products they want to sell. Depending on the role, you may also be asked to create content. This doesn't normally fit within a traditional SEO role, but is often a part of the job as content and ranking are closely intertwined.

Becoming an SEO specialist is a mix of marketing, technology, and research that all combines to create an effective strategy for driving the most organic traffic to your site. SEO stands for search engine optimization and is the way that companies optimize their websites so that search platforms like Google and Bing can easily index them. Having a properly indexed site means that the content you are working on can be easily found by those who are using Google for any type of question. SEO can be an incredibly powerful way for sites to gain traffic in the niche they are targeting.

Companies hiring SEO Specialists

Average Day for a remote SEO Specialist

Learn more about some of the common tasks you will do on a daily basis in this role.

9 a.m. Start your day

Arrive at the co-working space and begin your day. Check up on emails from clients.

9:30 a.m. Run a report for a client

Your client wants to know what their SEO traffic was like this months versus last. You jump into Google Webmaster Tools to pull a report for them and send it over.

11 a.m. SEO Technical Analysis

One of the sites you are working with isn't ranking as well as you would like. You take a look at the HTML structure to make sure the structure is correct and optimized for the best Google indexing.

noon Lunch


12:30 p.m. Keyword Ideation

You use a keyword tool to find easy to rank for keywords for your new client.

2:30 p.m. Meeting with a client

The client you sent the report to this morning wants to grab a 30 minute Skype meeting to talk through the numbers.

3 p.m. Manage content calendar

You take a look to make sure that the content for your client's is being released on a consistent schedule and plan next months schedule.

5 p.m. End of Day

Finish up your last task and head out for the day

Common deliverables for a seo specialist

Learn more about some of the common tasks you will do on a daily basis in this role.

Running progress reports for customers

Quite often you have to pull reports either via Google Analytics or Google Webmaster Tools for your clients. These reports are often in excel and help them get an idea how their site is performing.

Keyword Lists

If your client is new to SEO, they might not have any content. Creating keyword lists gives them an idea of keywords you think they can rank for and the estimated traffic they will drive if they begin ranking for that.

Monitor search ranking

You will need to keep tabs on what keywords your clients rank for and if the rankings are going up or down.

Conversion reports

Implement conversion tracking on a client's website to monitor the conversion rate of their new search engine traffic.

by @austingrandt